To Blog or Not to Blog (oops, we mean Tumblr)
New clients ask us this all of the time. They want to know if they should set up a blog on their site. Let me nip the suspense on the bud here – YES, they should, and so should you.
The follow up to our decisive response usually revolves around the concern that perhaps their industry doesn’t warrant a blog. For example, business owners in the manufacturing sector may feel that the topic may be a little “dry” for a blog gobbling audience. Who wants to read your thoughts on cement mixers? I don’t, but do you know who does? Your customers. They’re out there and they are online, searching for information on your product/service and by adding a blog to your communications “mix” you have a better shot at getting their attention.
This article, or blog piece, details why blogs are an important part of your online marketing strategy (are we preaching to the choir here???)